Who We Are
About Women in Technology
Women in Technologies, Inc. (WIT) is a national business development and contract consulting firm founded by Alejandra Rosales in 2025, purpose-built to accelerate growth for construction organizations and the clients they serve. We partner with general contractors and aligned specialty providers to identify, qualify, and strategically manage high-value project opportunities across the United States—bringing structure, transparency, and measurable momentum to the pursuit and delivery of work.
WIT combines disciplined market intelligence with architectural and scope documentation to produce reliable Rough Order of Magnitude (ROM) estimates that reflect regional pricing dynamics, constructability considerations, and project complexity. This early-stage clarity helps owners and contractors align faster, reduce churn during procurement, and enter negotiations with realistic expectations on budget and deliverables.
Our business development model is anchored in a rigorous, two-sided vetting process. We evaluate project owners and construction partners for financial stability, operational readiness, technical capability, capacity, and historical quality performance. This ensures each opportunity is positioned with qualified teams—and each contractor pursuit is focused on projects that are both viable and strategically aligned.
To strengthen contractor competitiveness beyond the bid, WIT also provides website design and optimization services tailored to the construction industry. We build modern, credibility-driven web presences that convert traffic into inquiries, reinforce trust through clear service positioning, and support long-term brand growth.
Additionally, WIT delivers commercial business development through vetted lead generation—sourcing and qualifying opportunities using intent signals, market research, and direct outreach methodologies. Our lead programs prioritize quality over volume, providing actionable prospects with verified details and clear alignment to a contractor’s trade, geography, and capacity.
As a trusted intermediary and growth catalyst within the construction ecosystem, WIT streamlines contract acquisition, improves pursuit efficiency, and enables owners to engage confidently with proven, qualified professionals—while giving contractors a scalable pathway to consistent, profitable work.
WIT combines disciplined market intelligence with architectural and scope documentation to produce reliable Rough Order of Magnitude (ROM) estimates that reflect regional pricing dynamics, constructability considerations, and project complexity. This early-stage clarity helps owners and contractors align faster, reduce churn during procurement, and enter negotiations with realistic expectations on budget and deliverables.
Our business development model is anchored in a rigorous, two-sided vetting process. We evaluate project owners and construction partners for financial stability, operational readiness, technical capability, capacity, and historical quality performance. This ensures each opportunity is positioned with qualified teams—and each contractor pursuit is focused on projects that are both viable and strategically aligned.
To strengthen contractor competitiveness beyond the bid, WIT also provides website design and optimization services tailored to the construction industry. We build modern, credibility-driven web presences that convert traffic into inquiries, reinforce trust through clear service positioning, and support long-term brand growth.
Additionally, WIT delivers commercial business development through vetted lead generation—sourcing and qualifying opportunities using intent signals, market research, and direct outreach methodologies. Our lead programs prioritize quality over volume, providing actionable prospects with verified details and clear alignment to a contractor’s trade, geography, and capacity.
As a trusted intermediary and growth catalyst within the construction ecosystem, WIT streamlines contract acquisition, improves pursuit efficiency, and enables owners to engage confidently with proven, qualified professionals—while giving contractors a scalable pathway to consistent, profitable work.
